ViSalus Donates 420,000 Nutra-Cookies to the Huntington Area Food Bank


It feels good to give back doesn’t it? Well here at ViSalus we are always looking to help people transform their lives through fitness and health. This time we felt it was necessary to take that mindset to the next level and not only transform lives through fitness, but also give back to communities in need. We have taken it upon ourselves to donate over $1 million worth of Nutra-Cookies to the  Huntington Area Food Bank located in West Virginia. With this donation alone, we will be able to positively impact the lives of over 95,000 people! To learn more about this fantastic endeavor, check out the below press release!

ViSalus Donates 420,000 Healthy and Nutrition-Packed “Mini-Meal” Cookies to Feed Hungry Children in Support of Hunger Action Month

LOS ANGELES, Sept. 24, 2012 /PRNewswire-USNewswire/ — ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi 90-Day Challenge, has donated $1.2 million worth of its all natural “mini-meal” Nutra-Cookies to the Huntington Area Food Bank (HAFB) located in West Virginia.  The unprecedented donation will help HAFB serve approximately 96,000 food insecure individuals in 12 counties of southern West Virginia, four counties of northeastern Kentucky and Lawrence County, Ohio.

“ViSalus is committed to health and wellness. That includes ensuring that families have access to healthy and nutritious food regardless of their circumstances.  We know when food is scarce, healthy choices become limited,” said Ryan Blair, ViSalus co-founder and chief executive officer. “It is our privilege to partner with organizations such as the Huntington Area Food Bank, to help them provide healthy alternative snacks to those who need it the most.”

Last year, HAFB distributed six million pounds of food, water and cleaning supplies to its region. With the help of ViSalus, HAFB will be providing individuals with 420,000 individually wrapped Nutra-Cookies which provide a healthy, convenient on-the-go snack. Each Nutra-Cookie contains nine grams of protein, a full serving of fiber, calcium and fruit and vegetable nutrients and come in three flavors: Chocolate Chip, Peanut Butter and Oatmeal Raisin.

The city of Huntington, W.Va., is statistically one of the unhealthiest cities in the United States. As a consequence of Huntington’s high rates of obesity, diabetes and coronary heart disease, the city was chosen by celebrity chef and restaurateur, Jamie Oliver, to be the location of the first season of his television series, Jamie Oliver’s Food Revolution. Oliver was instrumental in revolutionizing the way Huntington residents consumed food, raising awareness and individual responsibility and resuscitating dying food culture.

“We have been working with ViSalus for more than a year now,” said Scott Frasure, director of development at Huntington Area Food Bank. “We received donations from the company in March when the tornadoes ripped through Kentucky and in July after the derecho weather system came through our area. Hunger Action Month is an opportunity to make a tremendous impact in the community and speak out against hunger. ViSalus recognizes this, and we are pleased to be working with the company.”

To make a donation to the Huntington Area Food Bank visit the website at Learn more about ViSalus at  and

About The Huntington Area Food Bank

The Huntington Area Food Bank is a 501 (c) 3 non-profit organization affiliated with Feeding America, the largest hunger relief agency in the United States. The organization distributes USDA commodities through the TEFAP program which is managed by the USDA. The emergency food assistance program is designed to alleviate hunger amongst low income individuals and to service areas damaged by natural disasters.

About ViSalus

Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the Body by VI ™ Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH).
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About The Author

ViSalus, Inc. is a healthy lifestyle company committed to transforming Life, Health and Prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. For more info, visit

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  1. I have MS, and really love the energy I receive from these wonderful products. I will not go a day without them again. I too am looking forward to the day that I can make a difference in someones life.

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