ViSalus Director and gym owner Dana Van Gilder is on a mission to help Customers lose weight or build lean muscle and inspire healthy choices among local youth—10 lbs. at a time. The best thing about Dana’s goals? They are literally built into our company’s DNA—and have produced tangible results for Dana’s community. Read on to learn how The Challenge and Vi’s Project 10™ Kids charitable giving program have helped encourage healthy living locally.
Nutrition + Challenge Groups
Dana recently appeared on live television on KWQC TV-6 News in Illinois and Iowa behind an array of Vi products she shared with lively veteran host Paula Sands.
“Paula offered us the perfect platform to talk about how Project 10 Kids benefits children by teaching them how to make healthier choices and by supplying them with nutritious meals, drinks or snacks,” says Dana.
Dana’s local gyms sponsor personal trainers to run bi-weekly Challenge Groups with 21 middle school kids for an hour each session. The trainers are all on their own Challenges and serve as role models to their young mentees. Trainers and kids have found that working out together is not only more fun and motivating, but also effective.
“Working with Project 10 Kids is so rewarding. Our mission is to help kids achieve results and hold them accountable if they don’t—but making fitness fun is our top priority,” says trainer Chris Maze.
In January this year Dana established a relationship with the Moline school district to ensure children in need would receive Vi product donations. To date, Project 10 Kids has donated over 1,000 meals, drinks or snacks to those children.
Through promoting The Challenge and Project 10 Kids, Dana has helped raise awareness about healthy living among residents and families in her community. She and her Customers, who are often her most loyal gym members, are truly making strides. For every Customer who takes The Challenge and loses 10 lbs. or builds 10 lbs. of muscle, Project 10 Kids donates 90 days of nutritious meals, drinks or snacks to a Moline middle school student.
“One adult that needs to lose 30 lbs. could feasibly sponsor a kid for an entire semester,” says Dana.
Dana’s team of personal trainers is a major part of the equation. In addition to running Challenge Groups, trainers work closely with the school and even review the monthly lunch menu to help kids make smart food choices.
“The Challenge Groups are tailored entirely for kids,” says Dana. “We provide the shakes [Vi-Shape® Shake Mix] and the cereal [Vi Crunch® Cereal] for them to have a protein boost for breakfast and after school so that they are satiated… until it’s time for supper.”
Equipped with the right support, training, tools and nutrition, Moline kids are on their way to building healthier futures. Twelve-year-old Jazz is a great example of a Project 10 Kid who, with the help of Vi Regional Director and trainer Tonya Todd, has transformed his eating habits and body for the better. Many more middle school kids are following in the same footsteps and having fun in the process. For Dana and her team, it’s all in a day’s work.