We rock our Vi tees, hoodies and hats all the time… and we’d say we proudly ‘represent’ regularly. In fact, most of us would say we do it pretty well. But then we meet Vi Director Karim Villate—who takes Vi pride to a whole ‘nother level.
From February 28 to March 1, Karim promoted Project 10™ Kids by participating in the American Gumball Rally.
How Did She Promote The Challenge?
Karim transformed her BMW M3 into a Vi billboard on wheels, completely tricked out with a yellow Vi Guy on the hood, green rims, and Vi logos wrapped around the car. Then she hit the road and drove the Florida rally route from Miami, to Tampa, to Daytona Beach!
Why Does She do It?
Through the Gumball Rally, Karim raises donations for Vi’s Project 10 Kids charity partner, A Kid’s Place. Her goal is to help provide nutritious meals, drinks or snacks to children in need. Based in Tampa, Florida, A Kid’s Place provides residential services to children who have been removed from their homes due to abuse, neglect or abandonment. Children range in age from birth to 17 years.
A Kid’s Place provides foster youth with individualized services to meet their social, educational, medical and psychological needs. The program aims to keep sibling groups together in a safe, stable, nurturing environment until a more permanent placement can be provided.
What Karim Says…
“We transformed the car about two weeks prior to the rally, which raised all kinds of interest in Vi’s Project 10 Challenge and Project 10 Kids,” says Karim, adding, “We were really excited about how great the car turned out. People asked questions immediately. Randy Kohler, who heads the American Gumball Rally, told us, ‘Ryan Blair would approve!’”
Karim and her team are truly living the Vi Life and when it comes to Project 10 Kids, they’re ‘all in.’
“I’m even a member of the 100-lb. Club,” says Karim. “After two years of challenging myself coupled with a 108-lb. weight loss, I’m so excited to get out there and challenge the world—or at least everyone involved in the rally for now!”
Vi UPDATE: Thanks to Vi corporate and community support, A Kid’s Place received 906 nutritious meal donations through Karim’s participation in the 2015 Gumball Rally.