The music was pumping and NEON Energy Drink was flowing last night at singer/songwriter—and now fashion designer—Christina Milian’s block party for her pop-up shop, We Are Pop Culture, on Melrose. The hip, street-wise brand features jogger pants, crop tops, sweat shorts, leotards, denim, accessories and more. Many items are emblazoned with contemporary pop culture references like WCW (woman crush Wednesday), Slay and Pretty on Fleek.
Melrose was busier than usual with a crowd of hundreds gathered tightly around a stage with a built-in runway waiting with bated breath for Christina to belt out her newest chart toppers. The AM to PM singer delivered. Then with a shout out to NEON, a shimmy and a hair flip, Christina bounced to finish filming her latest episode of Christina Milian Turned Up.
Now the A-lister has inspired a NEON following. Practically everyone at the party had a can of NEON in hand. The energy was palpable with concert goers dancing and singing even after the show was over.
It’s not the first time the pop princess and hot mom reached for NEON for a great tasting energy boost. We first spotted Christina with NEON back in spring as she left dance class with daughter Violet.
Christina is known to be super upbeat and full of energy and we can’t help but put it out there that NEON may be part of the equation.