For years Dawn and Patrick Moore gave a cash donation to Covenant House Vancouver, a charitable organization that not only shelters, feeds, clothes and counsels homeless youth ages 16 to 24, but also offers programming that teaches life skills and provides transitional housing.
“There is a problem with homelessness in Vancouver and our hearts are especially drawn to helping young people who live on the streets,” says Dawn, adding, “Access to basic nutrition is essential. When we joined ViSalus in January 2012, we were excited to learn we could also make monthly contributions of Vi-Shape Shakes and snacks through Project 10 Kids.”
Project 10™ Kids is a charitable giving program that provides the Vi Community an opportunity to share the benefits of good nutrition and healthy living with the next generation. Every time a Promoter or Customer loses 10 lbs. or builds 10 lbs. of muscle through Project 10 Kids, ViSalus donates 90 days of nutritious meals, drinks or snacks to helping a child on the path to a healthier lifestyle.
One of 20 Covenant House sites in North and Central America, the Vancouver location serves youth who may have fled abusive situations at home, battle mental health or addiction issues or have aged out of the foster care system. On average, Covenant House Vancouver assists more than 1,400 homeless and runaway youth each year.
“We had a conversation with Covenant House’s chef and were thrilled to learn how much the organization appreciated the meals—their clients love Vi-Shape Shakes. The chef shared her story about how she came to Covenant House from a commercial kitchen background and has had to learn to run a kitchen with what is donated rather than being able to simply plan a menu and order the ingredients.”
According to Covenant House Vancouver, between 500 and 1,000 homeless youth are living on Vancouver’s streets any given night. The shelter serves Vi-Shape® to their clientele through the Drop-In space and Crisis Program. While these youth may have a range of needs, one of the most immediate is food.
“The [Vi-Shape] Shakes are fantastic. Our clients love them because they taste great. We love them because they pack nutrition and are portable so youth can grab and go if needed,” says Covenant House Vancouver Development Associate, Gifts In-Kind Amy Cotton.
It Takes a Village
Powered by 180 staff members, 160 volunteers and, on average, 55,000 donors, Covenant House Vancouver has served the local community for 18 years. Three core programs make up Covenant House’s Continuum of Care: a residential Crisis Program, Drop-In Centre program and semi-independent living program called Rights of Passage. These programs offer a combination of as-needed and short- and long-term programming.
“We provide clients with access to a youth worker, counselors and clinicians. We provide referrals to various social services including job centers and training programs. We provide essential food and clothing as well as access to computers, phones and a mailing address,” says Amy. “More importantly, we provide hope to youth in crisis. Through compassion, acceptance and support, we show these youth how to trust and rebuild their lives one step at a time.”
With 54 residential Crisis Program beds available on a first come, first served basis plus furnished transitional housing available to those youth seeking more life skills development, Covenant House Vancouver takes a coordinated, proactive and strengths based approach to helping youth recover from stress, illness, addiction and abuse.
The Power of Vi
“This year we got excited about Challenge Groups,” says Dawn. “We were on holiday in Mexico around the time of the World’s Largest Simultaneous Group Workout attempt. A group of seven family members and friends joined us in a walk on the beach that day and we proudly ushered in the New Year by participating in a world record event.”
A simple walk on the beach turned into what Dawn and Patrick now call the Walkstar Challenger group, a Challenge Group comprised of 110 people with up to 12 members who regularly turn out for a weekly walk along the North Shore Mountains in Vancouver.
The group has big plans to grow monthly donations and thereby extend their reach to more youth in crises. Giving back has been a major part of Dawn and Patrick’s Vi business from day one and Vi-Shape donations bolster the couple’s ability to make a positive impact on their immediate community.
“We really believe in Covenant House Vancouver’s mission to provide shelter and services to youth who seek help, and feel so grateful that ViSalus supports us through Vi-Shape donations,” says Dawn, adding, “It makes a world of difference to these young people.”
Covenant House Vancouver is just one of the many charities the Project 10 Kids program supports through in kind donations with nearly 5 million nutritious meals donated through giving efforts to date. For details on how you can become a Promoter Charity Sponsor and register your favorite organization as a Charity Partner, visit project10kids.vi.com. You can also donate to any of our current Project 10 Kids Charity Partners HERE.