Challenge Champion Matt Adams Rewarded by Young Son’s Words: “I’m Proud of You, Dada.”


The photo Matt Adams recently took of his empty wardrobe reminds him of what he accomplished: losing 91 lbs. And that significant weight loss meant Matt could donate his clothes and purchase new ones that fit. Of course, he didn’t mind the extra expense. After all, losing that weight had helped him win the title of ViSalus’ Male Weight-Loss Challenge Champion at the company’s international event, Vitality 2014.

MattFamilyBut Matt’s ultimate reward came after telling his family he had just been crowned on stage, and hearing his 2-year-old son, Cooper tell him, “I’m proud of you, Dada.”

Cooper was Matt’s ‘Why’… his inspiration. And his example.

“My son had a very difficult time entering this world and he struggled for five weeks after birth,” says Matt. “I saw him fight… and I knew I needed to fight for my health. I learned from him.”

So when his friend, Danielle challenged Matt to lose weight, he accepted The Challenge.

“Physical fitness had become a struggle for me,” he says. “I had tried to be physically active, but I had low self-esteem. I mean, I got out of breath just walking around. What was especially concerning to me was that I couldn’t bend down to wash my boy in the bathtub. I realized I would have to work hard to become the best version of myself for me—and my son.”

MattphotoMatt, currently working as a child and youth worker in Ontario, Canada, not only started eating better, but he also began exercising.

“Before The Challenge I couldn’t even do a chin-up,” says Matt. “I can do two sets of five now. Every day I’m moving and improving my flexibility. I now take my son through the playground maze rather than just watching him do it. I do push-ups and my son sees me as a role model… and wants to do push-ups too.”

Matt’s experience on the Vitality stage in front of thousands brought a whirlwind of emotions.

“When they announced my name, emotion came straight up through my feet,” he says. “Fear was gone. It transformed me. And I even won $5,000 just for losing weight! Afterwards people approached me and shared how much my transformation had inspired them. I told my story to an Olympian and he even thought it was profound.”

Wanting to create a healthy lifestyle for himself, Matt has no intention of stopping his Challenge journey. In fact…

“I plan to be the next Vi Model,” he says, “and I’m encouraged every day by the support of my wife, Donna, and the goal of continually becoming a better version of me. I want to always show my son how the seemingly impossible can become possible.”

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About The Author

ViSalus, Inc. is a healthy lifestyle company committed to transforming Life, Health and Prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. For more info, visit

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