A Letter from the Vi Founders: Celebrating our BuyBack Anniversary

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Vi Community,

For us, birthdays and anniversaries are not only times of celebration, but also moments to reflect and set new goals. Although we celebrate our birthday in March, there’s another special anniversary we want to recognize today.

Exactly one year ago this week the three of us decided to make the biggest move of our entrepreneurial careers—investing a combined total of $143 million to buy back controlling interest in the company we started 10 years ago. That decision set in motion one of the most exciting years in ViSalus history. When we reflect on the progress we’ve made as a team, we’ve never been more certain we made the right move—and never more excited about the future ahead.

From inception Vi was built to innovate. We love bringing new ideas to market with vision and velocity. The company was built with that fire and it fuels so many members of the Vi Community who value being on the leading edge. While beneath the umbrella of a publicly traded company for many of our formative years we learned, built a rock-solid infrastructure and gained the capacity to become a multi-billion dollar global company.

We set out one year ago to further the Vi Mission of transforming Life, Health and Prosperity around the world, guided by a set of Bold Moves. On our first anniversary we want to share with you some of our proudest victories. And we want to thank you for helping make these milestones possible.

Vi Founders BuyBack Anniversary

Product Innovation

It may seem like they’ve been a staple in your pantry for much longer, but Vi-Bites are less than a year old! Vi-Bite represent a bold step toward a mission of providing healthy meals, drinks and snacks for every eating occasion of the day—and they’ve been well received among the Vi Community.

A more recent innovation is the meteoric rise of NEON Energy Drink—our fastest ever product to hit 1M units and $2M in sales (closing in on $3M!). From music videos and pro sports locker rooms to celebrity hot spots and nightclubs, NEON made its mark as the Official Energy Drink of Summer—and we’re just getting started!

International Expansion

We rapidly increased our international expansion efforts this year, adding five new countries. We now proudly now serve 14 countries around the world. We’ve expanded our ability to reach hundreds of millions more people whose lives will change because of Vi.

Incentives & Rewards

Our goal is to always make the Vi compensation plan as lucrative as possible for our Promoters. This year we enhanced Weekly and Leadership Pools and extended numerous promotions and incentives. We are committed to your success, and will continue to invest in programs that help you and your business grow.

Challenge Innovation

We kicked off the year with a World Record and haven’t slowed since. Challenge Groups sparked a whole new way to experience The Challenge in 2015. Technology innovations like our Check-In technology helped fuel exponential growth of the Groups model. Our Vi Life 12-Month Challenge illustrated our commitment to rewarding those who live the Vi Life all year.

Equity

We’ve always held that equity is the most valuable asset for any Promoter. We took six percent of our company and made it available to you. Now, nearing the end of the first year of this two-year program, we’ve helped build legacies for hundreds of families. Through our March to Equity (M2E) we will build legacies for 2,000 families. Will yours be one of them?

August ushered in our strongest month-close of the year and one of the strongest summer months we’ve ever experienced.

That kind of momentum is the catalyst for a bright future. We can’t wait to see you at Vitality where we will unveil our exciting vision for what’s ahead.

We thank you for your commitment to our mission and recognized the many lives you have impacted. We value your hard work and all the ways you embody Life, Health and Prosperity daily.

Ryan Blair, Blake Mallen & Nick Sarnicola

Founders, ViSalus

About The Author

ViSalus, Inc. is a healthy lifestyle company committed to transforming Life, Health and Prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. For more info, visit Vi.com

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